SFR Property Investment Advisers Pty Ltd (SFR PIA)

Buying a property can be one of the most stressful experiences anyone will ever face. There is a lot of responsibility that comes with this, not to mention a lot of your money being spent on it. Naturally, you would want to get the best advice 
SFR Property Investment Advisors (SFRPIA) is a corporate authorised representative of SFR Planners. We are focused on providing guidance and services that will help you make the right property investment decision and this may lead to recommending that you NOT go ahead with the proposed investment. We cannot guarantee that you to invest successfully and though property is a very valid investment that most Australians aspire to own and provide many benefits in a diversified investment portfolio or prudent homeownership. Not every property will lead to a successful investment outcome.

What our firm can do for you

Where real estate agents (like SFR Property Professionals) are not able to provide personal property investment advice, SFRPIA is able to give you real estate advice while taking into account your personal situation. We speak in plain English and take the time to address your concerns, ideas, and interests. Our clients appreciate our balance of professionalism and personal service.
Where our real agent firm ‘SFR Property Professionals’ are representing the seller or developer with any property to the market, SFRPIA will exclude that property from any recommendation to you as a buyer to avoid any conflicted position. Furthermore, we mentor clients on how to do ‘their own research’ and source potential properties to invest in!

Non-Conflicted Property Advice

If you would like to discuss your unique requirements or require expert real estate advice, please do not hesitate to contact SFR PIA and make an appointment with our specialised advisors. Again, SFR PIA will never promote any property that our real Estate company have been contracted to represent the Seller!

Helpful Considerations:

  • Familiar markets - Consider buying an investment property in an area you are familiar with as it will take you less time to research. Check recent sale prices in the area to give you an idea of what you can expect to pay for local properties.
  • Growth suburbs - Look for areas where high growth is expected, where there is potential for capital gains. 
  • Rental yield - Look for areas where rents are high compared to the property value.
  • Low vacancy rates - Find out about the vacancy rates in the neighborhood. A high vacancy rate may indicate a less desirable area, which could make it harder to rent the property out or sell it in the future.
  • Planning - Find out about proposed changes in the suburb that may affect future property prices. Things like new developments or zoning changes can affect the future value of a property.
  • Property type – Commercial or residential? Whole or strata title? Strata can be easier to maintain than whole properties, although you will have to pay body corporate fees and have to deal with other owners on many matters...

Pros and cons of property investment


  • Less volatility - Property can be less volatile than shares or other investments.
  • Income - You earn rental income if the property is tenanted.
  • Capital growth - If your property increases in value, you will benefit from a capital gain when you sell.
  • Tax deductions - Most property expenses can be offset against rental income, for tax purposes, including interest on any loan used to buy the property.
  • Physical asset - You are investing in something you can see and touch.
  • Property investing can be less complicated but still subject to many complex laws such as the Residential Tenancy Act and various tax considerations…


  • Cost - Rental income may not cover your mortgage payments or other expenses, so you may have to find other money to cover the costs.
  • Interest rates - An increase rise in interest rates will mean higher repayments and lower disposable income.
  • Vacancy - There may be times when you have to cover the costs yourself if you don't have a tenant.
  • Inflexible - You can't sell off a bedroom if you need to access some cash in a hurry.
  • Loss of value - If the value of the property goes down you could end up owing more than the property is worth, this is known as negative equity.
  • High entry and exit costs - Expenses such as stamp duty, legal fees and real estate agent's fees make buying and selling property very expensive.

SFR Property Investment Advisers (ABN 71 149 334 109) Corporate Authorised Representative #437272 of SFR Planners
SFR Property Professionals ABN 78 253 156 614 #6294

To find out more please visit our Property Professionals websiteSFR_Property.png


SFR Planners offers financial advice across the full spectrum of disciplines:

Financial Planning
Financial Planning
We offer high level financial advice & formulate recommendations that address the needs of each client’s unique situation to help make you financially independent.
SMSF Services
SMSF Services
Whether you are investing as an individual or as a group, we will help you find the best self-managed superannuation fund to meet your needs. There are many options for tailoring your fund to suit both your desired outcomes and your current means.
Taxation Advisers
Taxation Advisers
The SFR Advisory Group provides clients with in-house, full-service Accountancy expertise that delivers tax compliance and reporting services along with strategic advice that adds value to the client’s comprehensive financial plan.
Australian Super
Australian Super
In Australia, retirement income is funded through a mix of personal savings, a government pension and superannuation (super).
Aged Care & Centrelink
Aged Care & Centrelink
Aged care rules are complex, with forever changing rules & costs buried in fine print which can be quite distressing for you, including families whom just want the best with available funding.
Estate Planning
Estate Planning
Estate planning should take into consideration two major scenarios:
Death of a person;
Loss of legal capacity of a person
Self Managed Investment Advisers
Self Managed Investment Advisers
Self-directed investing is the activity of individual investors trading stocks, property, bonds, funds, and other securities on their own behalf.
SFR Mortgages
SFR Mortgages
Regardless of whether you are buying your first home, upgrading to your next home, buying an investment property, or refinancing an existing loan, SFR Advisory Group offers a range of financial services, home loan and mortgage advice to assist you.
Request an appointment
Talk to one of our professionals about how our services can best assist you.


  • We have been dealing with SFR ever since we had a super and we have dealt with Dean from the beginning. Our fund has done well, thanks in no small part to Dean’s contribution. We have now gotten them to keep all our books. Above all, we have now become friends and have mutual trust. We will certainly recommend his company.
    David G
  • For a number of years my late husband and I have trusted Self Funded Retirement Planners ( to look after our financial affairs. During that time, Dean and Garth's advice produced excellent returns in buying and selling our shares. When my husband died, they advised me and helped me with legal and financial matters. I have continued with the SFR Advisory Group due to their friendly, informative manner when providing me with up to date advice concerning my Superannuation and Tax. I couldn't manage my Superannuation financial matters myself. Especially due to the efforts of Dean and Garth, I have peace of mind; as they have ensured that I have a secure retirement. I have complete trust in SFR Avisory to continue to work in my best interest. Thank you Dean and Garth. Heather M. 15th January, 2019
    Heather M
  • “Have a Good Day”, in fact have lots of them “ALL THROUGH RETIREMENT”!
    In my experience, it is a rare occasion that you find on taking that (mythical) step we call “Retirement”, that we are ready and organized. I wasn’t.

    Yes, I knew I had to plan for this and I wanted to be responsible and there were so many questions. Best plans of mice and men, out of the blue, to take advantage of an unexpected situation I had to do it NOW! I was only 58 and still new to the Country, minimal savings, mortgage, kids at college…you know what I mean.

    I went on a six month’s survey, I went to every seminar, researched all that was on offer. It seemed to be, no matter what, you handed over whatever you had and lost all control! You should find out, it’s not going to cost you anything and SFR Planners have all the answers.
    I’m in my eighties now and have been with them for seventeen years. Garth and his team won’t let you down and it still remains your show.
    Tony D
  • I have been a client of SFR Planners. since they were formed in 1994. Prior to that I was a client of a company called Terrace Counsellors from 1992 and my advisor was Mr Garth Lovelace the now managing director of SFR Planners. Garth Lovelace advised me that he was about to start his own company and as my prior adviser before I met Garth had retired I was happy to become a client of SFR Planners.
    What attracted me to SFR Planners was that Garth had with him other advisors Dean Sampson and others and all were ethical and understanding people.
    The following is why this company is to be admired,
    1. They are not affiliated with any public company and that means that do not direct investments to companies where there could be double commissions.
    2. There are no trailing commissions.
    3. There is no churning of investments.
    4. Meetings with your advisor are included in yearly payments so no extra charges.
    5. Other services can be accessed I.E. Taxation Returns, Property Advice etc. on request.
    The understanding and friendly advice of clients personal problems have helped many including myself.
    I strongly recommend this company.
    Mal M
    (Retired Transport Manager / Bookmaker – WA)
  • Self-managed super is not a headache for my family and me thanks to SFR – we have enjoyed many years of peace of mind and hassle free investing. We derive enormous comfort from the calming advice we get from our SFR Adviser who is always available and responds to our needs swiftly. All our wealth is managed through SFR and we are very glad that it is
    Michael C
    Barrister - WA